It also totally glosses over the issues of how indebted Guitar Center is to its major suppliers. Korg and Gibson (among other manufacturers) have been letting GC slide on payments for new product for years to the tune of several billion dollars. They've allowed it because they need to push inventory and GC pushes more than anyone else. The fates of manufacturers and retailers here are now hopelessly linked and a failure of GC will take those companies with them.
What the author is suggesting amounts to little more than "only buy boutique gear" which is ludicrous. For one, most of it is laughably and unnecessarily expensive and a lot not even that good (poor QC). You can't repair your own amps half the time because the small company enamels the whole damn circuit board so their competitors don't copy their (textbook EE) design. And there's no good alternative if you're someone who works on Keyboard Workstations.
People like cheap stuff more than they like brand/industry loyalty.
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It also totally glosses over the issues of how indebted Guitar Center is to its major suppliers. Korg and Gibson (among other manufacturers) have been letting GC slide on payments for new product for years to the tune of several billion dollars. They've allowed it because they need to push inventory and GC pushes more than anyone else. The fates of manufacturers and retailers here are now hopelessly linked and a failure of GC will take those companies with them.
What the author is suggesting amounts to little more than "only buy boutique gear" which is ludicrous. For one, most of it is laughably and unnecessarily expensive and a lot not even that good (poor QC). You can't repair your own amps half the time because the small company enamels the whole damn circuit board so their competitors don't copy their (textbook EE) design. And there's no good alternative if you're someone who works on Keyboard Workstations.
People like cheap stuff more than they like brand/industry loyalty.