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Comment on How to get beyond the parasite economyparent

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I used to work in Investment Management, primarily with wealthy clients.

Some clients would request that portions of their portfolio be devoted to 'Ethical', 'Socially Responsible', 'Green', etc. companies or funds. Ask them to elaborate on what exactly constitutes a 'Socially Responsible' company, and you get wildly different answers.

I guess what I am getting at is any definition of 'EVIL' or 'GOOD' is highly subjective. For example, not everyone would consider cigarette companies to be 'EVIL' ;)

Easy, just set a number of traits for each company/product and let the user decide what doesn't they want to buy.

Add info about country of origin, political affiliation of owner, or things like that, and you have a nice tool for boycotts.

Didn't something like this already exist?

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