Lots of bookstores, cafes, antique shops, whatever, are labors of love. And not only things like that. A bakery---a good bakery!---exists to make good bread. It has to sell that bread and cover its costs, etc., in order to do that, but it doesn't exist in order to make the money necessary to cover its costs. If that were why it existed, it would be easier to abandon the end of making good bread!