They moved newsletters, promotions and other commercial email into Promotions and now they're reformatting the parsable ones into ads.
From an email marketing perspective, I'm torn. I can definitely put out offers like this if that's what Google makes me do it. They'll probably be pretty visible too! Maybe I'll sell more. Unfortunately, we'll have to figure out other ways to communicate with people when we're not selling them something. (which is almost all the time)
The cynic in me thinks this is just a prelude to charging me to email my gmail customers, though. In line with Facebook's paid promotion features. Hope not. That would be dirty pool for an open protocol like email...
Comments
They moved newsletters, promotions and other commercial email into Promotions and now they're reformatting the parsable ones into ads.
From an email marketing perspective, I'm torn. I can definitely put out offers like this if that's what Google makes me do it. They'll probably be pretty visible too! Maybe I'll sell more. Unfortunately, we'll have to figure out other ways to communicate with people when we're not selling them something. (which is almost all the time)
The cynic in me thinks this is just a prelude to charging me to email my gmail customers, though. In line with Facebook's paid promotion features. Hope not. That would be dirty pool for an open protocol like email...
edit: I a word.