Week-old article, good insight; very relevant in Italy were Beppe Grillo uses social media like a wild-fire -- and has failed to deliver change quite dramatically.

Shame that there isn’t more on the social class (age, gender, occupation, family situation, and position on the social graph) of that more sensitive population.

Reminds me of Duncan Watts metaphor: You don't estimate the size of a forest fire by the size of the match…