But why pick a name that could be confusing if you don't have to? And even if it is in writing, it is still confusing since the double i is hard for the brain to see and is automatically corrected by most spellcheckers I tried.
I think the rationale is that humans learn when something is interesting or by making a mistake. With PiinPoint, a potential customer will either make a mistake with the spelling and eventually figure out the correct spelling and "learn" it. Or when someone is giving a referral and they say "PiinPoint and 'pin' as two i's" then that's an interesting spelling and sticks with the person receiving the referral.
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But why pick a name that could be confusing if you don't have to? And even if it is in writing, it is still confusing since the double i is hard for the brain to see and is automatically corrected by most spellcheckers I tried.
I think the rationale is that humans learn when something is interesting or by making a mistake. With PiinPoint, a potential customer will either make a mistake with the spelling and eventually figure out the correct spelling and "learn" it. Or when someone is giving a referral and they say "PiinPoint and 'pin' as two i's" then that's an interesting spelling and sticks with the person receiving the referral.