Hey Eric,

It's a good v1 for sure, congrats!

I would ignore any non-baysian MAB posts out there. The formulation used by other approaches is one that considers an infinite number of repeated trials, which is basically an insane assumption. Epsilon greedy and UCB1 aren't optimal except with that assumption.

You should check out:

  - http://www.economics.uci.edu/~ivan/asmb.874.pdf
  - https://www.youtube.com/watch?v=vz3D36VXefI
  - http://www.cs.cmu.edu/~deepay/mywww/papers/nips08-mortal.pdf (good benchmarks)

+1 that VWO's blog post is dumb :p

FWIW you are doing a weighted decision approach, it's just that you've constrained your weights to be either 0 or 1...

Cheers,

David