> we had to announce our name change in an upcoming edition of a local newspaper. Yes, it’s exactly like it sounds.
I don't think this is out of the ordinary (in the US). My understanding is that printed fictitious name filings are required in most places when you do business as a name other than your personal name or corporate entity name.
If your town has a weekly alt newspaper, it's usually pretty easy to go through them (and usually < $100).
It is very common (I've filed over a dozen articles of organization and incorporation across 3 states) but clearly an archaic, inefficient means of announcing a business name establishment. There are "newspapers" in Arizona dedicated entirely to publishing these announcements. It seems like a racket, becoming a recommended vendor to provide a service for a legal requirement in an obsolete way.
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> we had to announce our name change in an upcoming edition of a local newspaper. Yes, it’s exactly like it sounds.
I don't think this is out of the ordinary (in the US). My understanding is that printed fictitious name filings are required in most places when you do business as a name other than your personal name or corporate entity name.
If your town has a weekly alt newspaper, it's usually pretty easy to go through them (and usually < $100).
It is very common (I've filed over a dozen articles of organization and incorporation across 3 states) but clearly an archaic, inefficient means of announcing a business name establishment. There are "newspapers" in Arizona dedicated entirely to publishing these announcements. It seems like a racket, becoming a recommended vendor to provide a service for a legal requirement in an obsolete way.