So, all else being equal (the pitch, the idea, etc.) the study found that people looking to invest realize that attractiveness can play a role in the success of the venture.
Since the success of the venture depends upon a lot of sales and marketing of an idea both internally and externally... why is this a surprise?
Investors are worried about the success of the venture and their ROI. They understand that attractiveness can impact it.
Comments
So, all else being equal (the pitch, the idea, etc.) the study found that people looking to invest realize that attractiveness can play a role in the success of the venture.
Since the success of the venture depends upon a lot of sales and marketing of an idea both internally and externally... why is this a surprise?
Investors are worried about the success of the venture and their ROI. They understand that attractiveness can impact it.