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Comment on Facebook’s F8 Agenda: Deep linking for mobile apps

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Why is this called "deep" linking? What makes it deep?

It is the reinvention of hyperlinking 'deep' into alternate views rather than just the native app's main page. I use it but the reason why it hasn't taken hold is largely because it isn't standardized across platforms.

Here's a routable handler that tries to standardize it: https://github.com/usepropeller/routable-android and https://github.com/usepropeller/routable-ios

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