A good point, though not something we've heard repeated in UX sessions so far. For me the cinemagraphs ease the journey through the three thousand word piece, and help me orient myself in the text.
A good point, though not something we've heard repeated in UX sessions so far.
That's because people don't read any more, they look at pictures. The NBC website (http://nbcnews.com/) knows this -- they recently abandoned their traditional print-oriented layout in favor of one that consists of captioned pictures, and the bigger the picture, the better.
For me the cinemagraphs ease the journey through the three thousand word piece ...
The same purpose can be served using either still images or images that can be made to stop moving. Otherwise the article repeats the annoying behavior of modern online advertising, which is animated specifically to draw the visitor's attention away from legitimate content.
I emphasize my comment may not matter in the long now -- people are simply going to stop reading, and articles like the one under discussion will disappear entirely, replaced by captioned moving pictures.
Comments
A good point, though not something we've heard repeated in UX sessions so far. For me the cinemagraphs ease the journey through the three thousand word piece, and help me orient myself in the text.
That's because people don't read any more, they look at pictures. The NBC website (http://nbcnews.com/) knows this -- they recently abandoned their traditional print-oriented layout in favor of one that consists of captioned pictures, and the bigger the picture, the better.
The same purpose can be served using either still images or images that can be made to stop moving. Otherwise the article repeats the annoying behavior of modern online advertising, which is animated specifically to draw the visitor's attention away from legitimate content.
I emphasize my comment may not matter in the long now -- people are simply going to stop reading, and articles like the one under discussion will disappear entirely, replaced by captioned moving pictures.