He founded and is CEO of a world wide carpet company. He figured out how to effectively recycle his carpets and how to reduce the amount of petroleum in the production. He now controls almost the entire life cycle of his carpets and manages to keep a tremendous amount of waste out of the landfill. Which is good, mainly because his business was responsible for a lot of that landfill.
As a nice side note, it was his attention to waste and his drive for seeing his company achieve sustainability (he defines it as not taking anything from the earth that cannot be easily replenished) that saved his business from probable collapse during the crash of 2001/2002.
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This reminds me of a ted talk by Ray Anderson on "the business logic of sustainability". http://www.ted.com/talks/view/id/547
He founded and is CEO of a world wide carpet company. He figured out how to effectively recycle his carpets and how to reduce the amount of petroleum in the production. He now controls almost the entire life cycle of his carpets and manages to keep a tremendous amount of waste out of the landfill. Which is good, mainly because his business was responsible for a lot of that landfill.
As a nice side note, it was his attention to waste and his drive for seeing his company achieve sustainability (he defines it as not taking anything from the earth that cannot be easily replenished) that saved his business from probable collapse during the crash of 2001/2002.
Ray Anderson is one of the very few people at the top with an amazing sense of ethics. Quite a man.