As you can read in the post, if your customers interact with your Facebook group page ("like", comment, share etc) the more your info shows up in their newsfeed. Why wouldn't you give away product to increase their exposure to your company?
Liking a Facebook page was not a requirement to enter the giveaway. If you look at the section that shows the giveaway design, the only requirement was to enter your email address. The page they see after they enter contains the social options which are optional to complete.
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Soooo is it acceptable/moral to gamify likes/+1/reposts/shares like this ?
As you can read in the post, if your customers interact with your Facebook group page ("like", comment, share etc) the more your info shows up in their newsfeed. Why wouldn't you give away product to increase their exposure to your company?
They are presenting their data to us in that fashion, so what specifically is morally questionable about it in your opinion?
Like our facebook page to enter this contest?
And after say look how many likes we have (cuz many people only gave a shit because of the ~free stuff)
Hey there, co-founder of ViralSweep here.
Liking a Facebook page was not a requirement to enter the giveaway. If you look at the section that shows the giveaway design, the only requirement was to enter your email address. The page they see after they enter contains the social options which are optional to complete.