They don't compete with IB. IB is targeted at larger retail and small institutions. Their business models are similar when it comes to internalization but that is about it.
They are a tiny company. They don't compete with anybody, at least in the sense that another firm would view them as a threat. That said, the addressable market I would focus on is the one that IB does. Retail equity platforms are numerous, extensively marketed, and sticky.
Comments
Love this - and the team seems excellent.
I'd view the competition as Interactive Brokers, not E*TRADE or Fidelity.
If I didn't love my job so much I'd be schwangling my way in to try and get in the door there.
They don't compete with IB. IB is targeted at larger retail and small institutions. Their business models are similar when it comes to internalization but that is about it.
They are a tiny company. They don't compete with anybody, at least in the sense that another firm would view them as a threat. That said, the addressable market I would focus on is the one that IB does. Retail equity platforms are numerous, extensively marketed, and sticky.