can you provide me with relevant case law where "seemingly" clearer cut cases have gone the other way? im just curious. honestly, it seems crazy that just because a company uses a blue cross, no other companies can use a blue cross. bcbs' logo has a person on it and watsi's has a triangle. this is literally baffling to me. they aren't even remotely related, except tangentially through, what, human health? i mean, i "get it" but wow. no words.