It's a shame. I do think they look somewhat look a like, and there are solid reasons why it would or wouldn't cause confusion in trade.
But if the plaintiff is indeed BCBS, then Watsi would have definitely lost. Since BCBS will probably be regarded as a famous mark, and any similarity would cause an issue for Watsi.
Comments
It's a shame. I do think they look somewhat look a like, and there are solid reasons why it would or wouldn't cause confusion in trade.
But if the plaintiff is indeed BCBS, then Watsi would have definitely lost. Since BCBS will probably be regarded as a famous mark, and any similarity would cause an issue for Watsi.
It's unfortunate and sad nonetheless.