Watsi is being classy by not even naming the company
There is no doubt as to who a multi-billion dollar health insurance company who would take issue with a logo that is literally a blue cross with a triangle cut out of it. I didn't read their post as classy, but rather snarky. I don't have a problem with them calling out BCBS, but I don't think it is at all classy the way they did it. They may have avoided saying BCBS for legal reasons, but that doesn't make it classy.
I'm sorry to hear you thought the post was snarky. Our goal was to bid a lighthearted farewell to our blue logo and raise money for patients. No hard feelings toward the company. We chose not to name them because it wasn't the point of the post, not because of any legal obligation.
To me, it just seemed like they were having fun with it. I didn't sense any bitterness. Not being from the US, I didn't connect the dots about who the multi-billion dollar company is. Now that I understand, I still don't think the approach lacks class.
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I'm sorry to hear you thought the post was snarky. Our goal was to bid a lighthearted farewell to our blue logo and raise money for patients. No hard feelings toward the company. We chose not to name them because it wasn't the point of the post, not because of any legal obligation.
To me, it just seemed like they were having fun with it. I didn't sense any bitterness. Not being from the US, I didn't connect the dots about who the multi-billion dollar company is. Now that I understand, I still don't think the approach lacks class.