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Comment on Working Backwards to the Technologyparent

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> Gruber spends an awful lot of time trying to justify and enshrine every action Apple takes. My guess is, if Apple got an Advanced Tech Group again, we'd have a blog article talking about how it's a masterful bit of Apple strategy.

"This is such bullshit it hurts my head." [...] "The point isn’t about what Apple can do but what they should do. And they shouldn’t be doing this." http://daringfireball.net/2008/09/podcasters_rejection

From an imaginary app-store reviewer diary: "Rejecting all of them, consistently, would in fact be no good at all. The feeling of being part of the monolith — of being the monolith — really only surges when I use my position to act capriciously. To act fairly would be to follow the rules. To act capriciously is to be the rules." http://daringfireball.net/2009/05/diary_of_an_app_store_revi...

"Translation" of Apple PR into English: "We decided from the outset to set the formula for our bars-of-signal strength indicator to make the iPhone look good — to make it look as if it 'gets more bars'. That decision has now bitten us on our ass." http://daringfireball.net/2010/07/translation_iphone_4

The exceptions that prove the rule.

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