> Some founders try things like carefully timing news articles, casually mentioning to one investor that they'll be having dinner with another investor, claiming their schedule is really packed except for one specific hour, and other tricks - but if you just build a good company, you generally won’t need to.
(Non-italics mine) This is such wonderfully simple advice. Investors, by definition, want to make money. Build something that can, show them it will, and they will give you an investment. If you can't raise money, you're doing something wrong with the first two -- so that should show you where to focus on instead of using poorly thought out social engineering tricks.
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> Some founders try things like carefully timing news articles, casually mentioning to one investor that they'll be having dinner with another investor, claiming their schedule is really packed except for one specific hour, and other tricks - but if you just build a good company, you generally won’t need to.
(Non-italics mine) This is such wonderfully simple advice. Investors, by definition, want to make money. Build something that can, show them it will, and they will give you an investment. If you can't raise money, you're doing something wrong with the first two -- so that should show you where to focus on instead of using poorly thought out social engineering tricks.