Nice story. I've added to to my collection of articles that validates the view that Google is in a world of hurt with respect to meeting growth expectations with their Ad business. We've seen a continual (now 10 out of 12 quarters) fall of CPC, we've seen rapid expansion of "inventory" (additional ads on Google properties, and additional properties) and now we're seeing pressure on the Ad buy/sell markets directly.
I'm curiously waiting to see when that lands them in court (they are checking the boxes for monopoly, and abuse of same, as far as I can tell.) Microsoft got away with it for a long time, but eventually it whacked them hard. So when the Internet advertising space is artificially constrained by Google using its position in the space to control pricing or competition, I expect there will be legal action at that point as well.
There was a time last year when they banned us (BuySellAds) from advertising on AdWords. I doubt that it was any sort of intentional target toward us; however, it seemed rather convenient to ban us for having customer testimonials where our users spoke of earning more money through BuySellAds than through AdSense.
It took me a while (month or so) and dozens of emails to get our AdWords account un-banned by them, all while using the AdSense landing page to show the contrast of the language they use to advertise their OWN products and how it was much more aggressive than the language we use (through customer testimonials) to advertise our product.
We didn't read too much into it though, as I suspect they had better things to do than strong-arm a (comparatively speaking) super-tiny competitor.
Comments
Nice story. I've added to to my collection of articles that validates the view that Google is in a world of hurt with respect to meeting growth expectations with their Ad business. We've seen a continual (now 10 out of 12 quarters) fall of CPC, we've seen rapid expansion of "inventory" (additional ads on Google properties, and additional properties) and now we're seeing pressure on the Ad buy/sell markets directly.
I'm curiously waiting to see when that lands them in court (they are checking the boxes for monopoly, and abuse of same, as far as I can tell.) Microsoft got away with it for a long time, but eventually it whacked them hard. So when the Internet advertising space is artificially constrained by Google using its position in the space to control pricing or competition, I expect there will be legal action at that point as well.
There was a time last year when they banned us (BuySellAds) from advertising on AdWords. I doubt that it was any sort of intentional target toward us; however, it seemed rather convenient to ban us for having customer testimonials where our users spoke of earning more money through BuySellAds than through AdSense.
It took me a while (month or so) and dozens of emails to get our AdWords account un-banned by them, all while using the AdSense landing page to show the contrast of the language they use to advertise their OWN products and how it was much more aggressive than the language we use (through customer testimonials) to advertise our product.
We didn't read too much into it though, as I suspect they had better things to do than strong-arm a (comparatively speaking) super-tiny competitor.
Edit: spelling mistake