Yeah I understand that but from a complete layman's perspective I still thought you might get a different category of person visiting (rather than those with an interest in tech). I thought you might need to rebrand to cross the chasm so to speak. I was concerned the name sounds a bit too gimmicky? I guess. But I wouldn't pretend to know more about your company than you though so if it's working out and you can build the brand name go for it!