I suspect all those employees at paypal who aren't using the paypal mobile app already know their product sucks and/or is useless, they don't need to be educated to know that.

I suspect it's the CEO who doesn't actually realize it, but maybe he does.

Still, I suppose the theory could be that if they are forced to use the shitty product, then they will be more motivated to fix it, that they currently lack motivation to fix it because they are not using it.

I doubt it will work that way, but it's a theory.