I agree with you 100% that a company is stepping way over the line when it tells employees what software they should install on their personal devices, how they should pay for their own purchases, etc. (And after treating his employees like he owns them, the CEO will whine about how hard it is to find good developers.)

That said, people who create intrusive software to track the intimate details of their users are hypocrites if they'd object to being tracked by that same software themselves.