Comment on How Snapchat is Missing Out on $1.5M in Revenue Each DayparentComments−pjc5012yThe guarantee isn't crucial, it doesn't have to be watertight; the fact that it sets up an expectation of privacy and non-sharing changes the social context. Enough to become the sexting app of choice. And that's hugely valuable.−toomuchtodo12yBecause when I'm sexting, what I want is to have to endure someone's horrible ad campaign.−samstave12yHey... How you doin....Drink Pepsi.
Comments
The guarantee isn't crucial, it doesn't have to be watertight; the fact that it sets up an expectation of privacy and non-sharing changes the social context. Enough to become the sexting app of choice. And that's hugely valuable.
Because when I'm sexting, what I want is to have to endure someone's horrible ad campaign.
Hey... How you doin....
Drink Pepsi.