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Neat!

We were also obsessed with our customer rating, that just didn't happen to be my job. It was tough to get happy customers to come back and give us 5-star ratings; people with bad experiences would come by and rate but those with perfect experiences never would. Or people who got a book in perfect condition, on time, would rate us 3-stars. What the heck did they expect?

Obviously, shipping on-time and good product is crucial too. Again, mostly just not my job.

So we were definitely working on the customer satisfaction angle as well, there just wasn't much that I could do about it, so I talk less about it.

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