I don't think the "Apple of automobiles" exists, in the sense of there being a premium brand with substantial marketshare that would be operated by an independent company. (Porsche recently became a subsidiary of Volkswagen.)
Edit -- on second thought, I guess BMW could be it. They are still independent and don't produce anything cheaper than the Mini.
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Fine - Porsche.
I don't think the "Apple of automobiles" exists, in the sense of there being a premium brand with substantial marketshare that would be operated by an independent company. (Porsche recently became a subsidiary of Volkswagen.)
Edit -- on second thought, I guess BMW could be it. They are still independent and don't produce anything cheaper than the Mini.
Porsche works fine as long as you consider their very long history before the month or so ago where they got acquired by Volkswagen.