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Comment on Facebook Video: Now Serving 1 Billion Views A Month

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Maybe less is sometimes more. Facebook serving 1B/month while Youtube serves 1.2B/day.

But, last I heard, Google is yet to make money off Youtube. Facebook may be finding that video can be an value-adding supplement to its business, not just a bandwidth-sucking enticement to the lowest-common-denominator of the masses. [ "not that there's anything wrong with the latter" - it just doesn't seem to make for a profit center, even for Google.]

Of course there's no evidence/data cited that it is yet a profitable profit center for Facebook.

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