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Comment on Ask HN: Readability loves readers, but at what cost to authors?

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Readability is a (somewhat experimental?) service offering from Arc90, which self-describes as:

"Founded in 2004 in Brooklyn, arc90 was created with the goal of designing and building captivating and forward-thinking experiences on the Web. Our strategists partner with you to identify opportunities and help execute on them at all stages including design, architecture and development."

They've got a bunch of interesting projects underway so they may sort of have "a full plate" - but it looks to me like they use Readability as a way to gain visibility and positive press, so hopefully they'll be resourceful enough to take this beyond v .4

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