If they're buying for the brand, then perhaps. The headphones are objectively worse than other models in the same price range. I'd guess that most buyers are not aware of this and just think it's cool or it must be good because it's higher priced.
It's brilliant marketing, sure. But it's like taking a $2 bottle of wine, rebranding it, and saying it's worth the value at $19.
That's the whole point of the brand though. I don't think Beats is trying to convey the image that they're the objectively best brand of headphones. However, they are saying - these are endorsed by Dre, popular athletes & other profile musicians & that wearing them is "cool".
That's like complaining that Nike can markup a pair of Jordans for $150 even though they're objectively "just as good" as a pair that costs $70-$100. A "brand" is valuable.
Case in point - that "rebranding" of the wine, just got you an extra $17 in margin.
The other most well known non-writing rapper is Puff Daddy, famous for the line "Don't worry if I write rhymes, I write checks." I wonder who actually wrote that line...
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Eminem's style and lyrics are all mostly personal. You can tell from how his lyrics mirror his lifestyle that much of it is written personally.
On the flip side, Dr Dre is known to have his lyrics ghostwritten & is primarily known for his production skills.
I think nowadays he's more know for his overpriced headphones tho.
Also another product that recognized / created a market & built a product that seems acceptably priced to those who bought it.
They might be overpriced to you, but to the thousands of people who've bought them, they seem worth the value.
If they're buying for the brand, then perhaps. The headphones are objectively worse than other models in the same price range. I'd guess that most buyers are not aware of this and just think it's cool or it must be good because it's higher priced.
It's brilliant marketing, sure. But it's like taking a $2 bottle of wine, rebranding it, and saying it's worth the value at $19.
That's the whole point of the brand though. I don't think Beats is trying to convey the image that they're the objectively best brand of headphones. However, they are saying - these are endorsed by Dre, popular athletes & other profile musicians & that wearing them is "cool".
That's like complaining that Nike can markup a pair of Jordans for $150 even though they're objectively "just as good" as a pair that costs $70-$100. A "brand" is valuable.
Case in point - that "rebranding" of the wine, just got you an extra $17 in margin.
The other most well known non-writing rapper is Puff Daddy, famous for the line "Don't worry if I write rhymes, I write checks." I wonder who actually wrote that line...