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Comment on Defending PowerPoint Against Tufte

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I enjoyed this analysis of PowerPoint and agree with it wholeheartedly.

When I was studying business communication in college, a few of my professors demanded that if we chose to use words in our presentations, we were limited to three.

At first this was a difficult constraint, but I learned to love it, gradually implementing more visuals until my presentations were almost 100% photographs and data visualizations.

This improved the audience's response by leaps and bounds. They just can't comprehend all the information from a slide and a lengthy speech simultaneously.

Presenters should only use visuals to augment effective public speaking.

Any class I had in college, I self-imposed that constraint on myself. Well, more 'no words'. And yes, I think it helped tremendously.

That said, my more general rule of thumb is "Is this something I would have bothered to make a colored transparency, costs and all, if this was thirty years ago?"

If it -is-, by all means, make a slide.

If it isn't, don't make a slide of it.

If you're not certain, because it's something like an outline that you feel is necessary to follow your logic, or similar, make a handout of it, so that users can look at it -if they need to-, and it doesn't steal your focus.

Look at the work of John Sweller, a perceptual psychologist, for research on what happens when people are asked to absorb information visually and aurally at the same time. Supports your teachers' views.

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