I don't know many people, in a B2B context, who actually object to receiving cold email IF they fit the criteria above
As a person in charge of both buying and selling B2B services/products, I couldn't agree more. I absolutely abhor and detest long cold emails from strangers who want me to give them money, but I don't mind receiving short, snappy emails from people who have something to offer me (and have done enough homework to think I might want it). The former are adding work to my pile (if I bothered to read their long stupid emails) while the latter are taking work off my pile (saves me time researching the space--99 times out of 100 I'll go with the guy who has already made an effort towards establishing rapport over the strangers with the nice website).
Comments
I don't know many people, in a B2B context, who actually object to receiving cold email IF they fit the criteria above
As a person in charge of both buying and selling B2B services/products, I couldn't agree more. I absolutely abhor and detest long cold emails from strangers who want me to give them money, but I don't mind receiving short, snappy emails from people who have something to offer me (and have done enough homework to think I might want it). The former are adding work to my pile (if I bothered to read their long stupid emails) while the latter are taking work off my pile (saves me time researching the space--99 times out of 100 I'll go with the guy who has already made an effort towards establishing rapport over the strangers with the nice website).