I don't see anything bad about that The text looks the same but those seem to be very different people and shops. The Kiva personnel look for certain types of people to lend money to in order to do economic development and sometimes copy and pasting a bit of text best explains to us from afar what they're going to do with the money.

You'd be surprised how many people need to specifically purchase "cigarettes, drinks, and soap" to expand their business.