I think such a scheme is customer-unfriendly, especially for a small company where there isn't a compelling organizational need to have separate email addresses. For example, if an existing customer wants to both place a new order and get customer support, should they be expected to send two emails, one to sales and another to support? Also, I've noticed that once a customer gets a company's email address in their address book, that's the only email address they ever use. I've seen this first hand with customers emailing the support address to place new orders.
Well it is a little unfriendly (many emails to remember?) but I think it does help. While in a small company we tend to have overlapping roles, slowly our roles become more concrete. When that happens, a mail to say payments@ will immediately tell the payments guy that he has to do something although many others may be cc-ed. Or it may tell the customer that sending a mail to the specific topic email address might get a faster response.
Secondly, like how we all know that company.com/about usually takes us to the team page, the press might try to hit up press@. There is always a fallback - the contactus@ but when the number of emails start exploding, it helps when tagging emails by purpose.
Comments
I think such a scheme is customer-unfriendly, especially for a small company where there isn't a compelling organizational need to have separate email addresses. For example, if an existing customer wants to both place a new order and get customer support, should they be expected to send two emails, one to sales and another to support? Also, I've noticed that once a customer gets a company's email address in their address book, that's the only email address they ever use. I've seen this first hand with customers emailing the support address to place new orders.
Well it is a little unfriendly (many emails to remember?) but I think it does help. While in a small company we tend to have overlapping roles, slowly our roles become more concrete. When that happens, a mail to say payments@ will immediately tell the payments guy that he has to do something although many others may be cc-ed. Or it may tell the customer that sending a mail to the specific topic email address might get a faster response.
Secondly, like how we all know that company.com/about usually takes us to the team page, the press might try to hit up press@. There is always a fallback - the contactus@ but when the number of emails start exploding, it helps when tagging emails by purpose.