If users get all your content without visiting your site (where all your monetization is: ads, upsell, etc), then you're giving your content away for free and losing money. However, if you only give a sentence in the RSS feed (ala CNET and others), it's really not a useful feed. I like that many sites have found a happy medium of including a few full paragraphs so you can get an idea if you'd like to continue reading the story.
And, no, ads embedded in the RSS feed itself won't work. You can't do that with any ad network ads at all, you can only do that with manual referral links and the like. It's more time-consuming (it involves manual work for every single ad) and makes far less money.
Comments
If users get all your content without visiting your site (where all your monetization is: ads, upsell, etc), then you're giving your content away for free and losing money. However, if you only give a sentence in the RSS feed (ala CNET and others), it's really not a useful feed. I like that many sites have found a happy medium of including a few full paragraphs so you can get an idea if you'd like to continue reading the story.
And, no, ads embedded in the RSS feed itself won't work. You can't do that with any ad network ads at all, you can only do that with manual referral links and the like. It's more time-consuming (it involves manual work for every single ad) and makes far less money.