Touché? What if I came to America and tried to start a...liquor store? Where you can buy a bottle of vodka at 90 percent off, compared to clubs? Totally novel, right? Unthinkable.

Most people buy at liquor stores to take to a social event. That reinforces the story's point, not contradicts it.

Liquor stores don't compete with clubs on price, they compete with each other and other sources of take-away alcohol.