They'd fall afoul of some laws in the UK (probably EU too). In the UK, you can't have permanent "discount" prices without a certain period of time in between each so-called sale. This was mainly targeted at furniture sales companies who seemed to always be advertising a 50% off sale of some sort. But I imagine it could catch something like Uber if they never actually offered their real price for a significant amount of time (I think it was 3 months or so?)
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They'd fall afoul of some laws in the UK (probably EU too). In the UK, you can't have permanent "discount" prices without a certain period of time in between each so-called sale. This was mainly targeted at furniture sales companies who seemed to always be advertising a 50% off sale of some sort. But I imagine it could catch something like Uber if they never actually offered their real price for a significant amount of time (I think it was 3 months or so?)