Well, according to much of Branding/USP theory, focus is a good starting point for a USP. The other providers (S3, box, etc) may also be HIPPA, but this company is driving the point home -- we only do HIPPA. I have no idea if this is a strong enough differentiation, just pointing out it's not necessarily anti-USP. And price is never a factor in government-compliance and government contracts.
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Well, according to much of Branding/USP theory, focus is a good starting point for a USP. The other providers (S3, box, etc) may also be HIPPA, but this company is driving the point home -- we only do HIPPA. I have no idea if this is a strong enough differentiation, just pointing out it's not necessarily anti-USP. And price is never a factor in government-compliance and government contracts.