For those interested in reading more, I must once again recommend Matthew Butterick's online ebook Practical Typography (http://practicaltypography.com/) as a simple, no-nonsense guide to creating good written documents and websites. I used many of the tips and tricks from that to redesign my personal website (http://kronopath.net/blog/dawn-of-a-new-day/) and I think I got something pretty decent, despite not being a trained designer. Medium was a bit of an inspiration for me as well.