I work at a newspaper, and it goes a little something like this: The people in charge don't really think of their website as a part of the world wide web, but as a part of the newspaper.
There are a lot of reasons for this, journalism school, "the way things have always been done", etc. The rammifications are that even the young, 20 something reporters don't see the value of the internet, the opportunity to have users interact with their content. (aside: in newspaper speak, that would be "readers read their content")
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I work at a newspaper, and it goes a little something like this: The people in charge don't really think of their website as a part of the world wide web, but as a part of the newspaper.
There are a lot of reasons for this, journalism school, "the way things have always been done", etc. The rammifications are that even the young, 20 something reporters don't see the value of the internet, the opportunity to have users interact with their content. (aside: in newspaper speak, that would be "readers read their content")