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Comment on Larry and Sergey won't respect you in the morning (2006)

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I forgot that was there. That was the landing page we made for some ads we tried running on Facebook way, way back, probably in 2006 or 2007.

How did this ad perform?

Terribly. But in those days you could barely target at all, and YC is a pretty niche product.

How can you optimize for niches in new networks like that?

Lookalike audiences from email lists are your best bets.

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