Using tech services isn’t like using a toaster. It’s often an act of faith. Logging into Apple, Facebook, Google or Square products requires confidence that those companies will treat intimate information in an aboveboard manner, including your contacts, communications, location, medical history, shopping preferences, surfing habits and more.

Time and again that faith has been demonstrated to be severely misplaced. If a "backlash" against the tech sector leads to fewer people thoughtlessly handing over their most private lives to giant, amoral entities, then so much the better.