Important point about the cost of the original acquisition:
"Even so, it’s important to remember that Google paid for YouTube in stock, not cash, that represented a tiny fraction of the company’s total market capitalization. (The deal was initially valued at $1.65 billion.) And immediately after the merger was announced, Google’s shares rose, which in some sense seemed to pay for the deal on its own."
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Important point about the cost of the original acquisition:
"Even so, it’s important to remember that Google paid for YouTube in stock, not cash, that represented a tiny fraction of the company’s total market capitalization. (The deal was initially valued at $1.65 billion.) And immediately after the merger was announced, Google’s shares rose, which in some sense seemed to pay for the deal on its own."