My understanding of some bloatware is that manufacturers are paid to ship certain product with their computers. The same way the "Ask Jeeves" toolbar might pay to be bundled with the Adobe Flash installer. For example, trial-versions of Anti-Virus software are likely paid for by the software developer.

Same thing with the stickers, for example AMD runs a "sticker program" where they pay manufacturers to include their marketing stickers on new laptops [1]. Back in 2010 AMD changed this program so that they paid manufacturers regardless of whether they wanted to use the stickers (a good move).

Edit: Intel also runs an "Intel Inside" sticker program. I found many articles implying that they pay manufacturers to feature their stickers. The Intel Inside partner program website also suggests this [2]

The Intel Inside Program is a cutting-edge ingredient branding program that works hand-in-hand with your own branding efforts. The Intel Inside Program's key objectives are to:

Reimburse you for advertisements that feature qualified products and Intel Inside Logos.

So yes, these are short term money making ploys that manufacturers have commonly engaged in.

[1]: http://blog.chron.com/techblog/2010/09/notebook-stickers-phy...

[2]: https://intelinside.intel.com/content/dam/iip/us/en/shared/m...