Using Google as a verb (ie. "just google it") is actually behavior the company discourages, or at least used too. It severely devalues the brand by generalizing the term. For example, do you really go shopping for Kleenex or do you just go buy the facial tissue you prefer, or is on sale, while referring to it as Kleenex?
The fear is "just google it" becoming synonymous with search - even if that search occurs on Bing, etc.
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Using Google as a verb (ie. "just google it") is actually behavior the company discourages, or at least used too. It severely devalues the brand by generalizing the term. For example, do you really go shopping for Kleenex or do you just go buy the facial tissue you prefer, or is on sale, while referring to it as Kleenex?
The fear is "just google it" becoming synonymous with search - even if that search occurs on Bing, etc.