The middle-aged crowd is the one with the money. Middle-aged housewives are the ones with the money to spend, and the time to discover new things to spend on. This is why so much of the retail world is aimed at them. As a result, much of our culture is distorted by the lens of their viewpoint. I think a lot of youthful rebellion of recent decades has been changed by this.
One middle aged woman I spoke to on the plane noted that there is a need to be able to "compartmentalize" one's online social networking, much as one does this for work. Her country club employees (where she works) have Facebook profiles which she uses to try and make contacts for new sales, and she finds that some of her fellow early 20's employees have Spring Break pictures only a few clicks away from hers. Not the best thing for her. I suggested LinkedIn, but this doesn't quite work for what she has in mind.
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The middle-aged crowd is the one with the money. Middle-aged housewives are the ones with the money to spend, and the time to discover new things to spend on. This is why so much of the retail world is aimed at them. As a result, much of our culture is distorted by the lens of their viewpoint. I think a lot of youthful rebellion of recent decades has been changed by this.
One middle aged woman I spoke to on the plane noted that there is a need to be able to "compartmentalize" one's online social networking, much as one does this for work. Her country club employees (where she works) have Facebook profiles which she uses to try and make contacts for new sales, and she finds that some of her fellow early 20's employees have Spring Break pictures only a few clicks away from hers. Not the best thing for her. I suggested LinkedIn, but this doesn't quite work for what she has in mind.