Great presentation! Very fascinated by this world and Prismatic definitely appears to be at the forefront of achieving relevance. What I've been kind of baffled by are businesses like Taboola, Gravity and Outbrain. I understand their businesses are centered around placement of "related" or 'personalized' articles of boobs, bikinis, and booze just so you click so they get paid, but do you think behind the scenes they have relevance and personalization technology on par with Prismatic? They have a ton of money and people so you'd think they should be able to recommend genuinely relevant content, but publicly never appears so