$60 for a high quality kit seems good. $30/monthly? I don't know if I shave enough to justify that personally. I just remember having like 5 unopened cases of Proactiv back in the day... as the postman delivered the next shipment lol.

Btw, Tristan Walker (guy behind this venture) was one of Foursquare's 1st employees. Nice guy and smart as hell. The launch campaign he's rolling out seems to be well executed. Wish them the best...