Great article, good naming is powerful but it is damn hard.
Lately, I've been working on a project called Office Garden (officegarden.lu). It's interesting to see how people react to my pitch depending on when I give the app's name.
Even after visiting your website, I have no idea what Office Garden actually is or does. Maybe I'll find out if I enter my e-mail address into your form...
But then again, maybe not, and my email would end up on yet another list I don't want.
Well you're right, it's still in private beta so I didn't put much information about it on the homepage.
Office Garden is a platform where employees from the same company get to know each other, have fun and share their interests. We deeply believe that happy employees build more successful businesses.
Comments
Great article, good naming is powerful but it is damn hard.
Lately, I've been working on a project called Office Garden (officegarden.lu). It's interesting to see how people react to my pitch depending on when I give the app's name.
Even after visiting your website, I have no idea what Office Garden actually is or does. Maybe I'll find out if I enter my e-mail address into your form...
But then again, maybe not, and my email would end up on yet another list I don't want.
Well you're right, it's still in private beta so I didn't put much information about it on the homepage.
Office Garden is a platform where employees from the same company get to know each other, have fun and share their interests. We deeply believe that happy employees build more successful businesses.
At most of my jobs, I'd have been happier if I didn't know my co-workers.