From the business you need to measure profitability, cash, revenue, customer acquisition cost, supply chain (where the customer came from), customer value, life time customer value, time to cover CAC etc. Not sure where you are at with those.
Even in these broad categories there are lots of details. For example on revenue, IMO you should measure it against head count, as well measure profitability against # of employees etc. When you are bootstrapped or working on the smallest possible budget, this will also help you know when you can/should add more staff etc.
Not really a specific tool. We write all our analytics out and then do some rollups in the database and use Highcharts to display them on the website. Not super fancy, but effective. For our setup its more about the process to rollup the data than a specific toolset. We wrote all our own metrics and tracking using a middleware concept with Express in node.js. That's probably not totally relevant to your use case.
Hopefully that helps a little. Let me know if I can help you any more, happy to share whatever I can.
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Also, just for a little more detail.
From the business you need to measure profitability, cash, revenue, customer acquisition cost, supply chain (where the customer came from), customer value, life time customer value, time to cover CAC etc. Not sure where you are at with those.
Even in these broad categories there are lots of details. For example on revenue, IMO you should measure it against head count, as well measure profitability against # of employees etc. When you are bootstrapped or working on the smallest possible budget, this will also help you know when you can/should add more staff etc.
thanks a lot. This is a good starting point. Any external tool or lib that you recommend?
Not really a specific tool. We write all our analytics out and then do some rollups in the database and use Highcharts to display them on the website. Not super fancy, but effective. For our setup its more about the process to rollup the data than a specific toolset. We wrote all our own metrics and tracking using a middleware concept with Express in node.js. That's probably not totally relevant to your use case.
Hopefully that helps a little. Let me know if I can help you any more, happy to share whatever I can.