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Comment on AmazonFresh Has Launched in Bay Area

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Here in the south bay I don't have InstaCart, but my local Safeway does deliver.

The experience isn't the best (someone has to be there and sign) but a) I have a nanny and b) I don't pay $299 or 14% more for the items.. in fact, I would pay less as I don't carry a loyalty card, but deliveries give you the loyalty price (presumably, they collect the same kind of info anyway).

Serious question: Why would you sign up for the delivery with all of your information but not for the loyalty card?

It's a matter of I don't want to carry the card around with me, and I'm lazy - I'll do all the signup for the convenience of delivery, but just lower prices? - not worth my time - at the counter I can usually whine and convince them to use their "default" loyalty card, and get the lower prices with no "tracking".

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